Monday Morning Mobile: The Money’s in Mobile
I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future. Yes, many still have a desktop computer which we use for work, to...National Association of REALTORS® Announces First-Ever Strategic Technology Accelerator, REach™
The National Association of REALTORS® is announcing REach™ , a new type of Accelerator program developed to introduce innovative technology companies to the real estate marketplace. REach™ is being developed through NAR’s strategic venture arm, Second Century...RES.NET Adds Prelist Functionality to Buyer Portal
RES.NET, a provider of software applications connecting real estate professionals and consumers, has announced that it has added a prelist functionality to its Buyer Portal, allowing prospective homebuyers using RES.NET to search properties not yet published on the...Understanding the Shift to Social Media and Mobile Marketing
The three keys to successful real estate marketing are identifying, targeting and reaching the right type of prospects. Once agents identify who they want to talk to, they must figure out how to best reach their target audience. In today’s rapidly evolving marketing...Are You Recognizing the Trends in Your Market?
If you want to kick up your lead generation, one of the key elements is to be dialed into what’s happening in your market. Five years ago, many of us were focused on working niche markets like new homes, but when the market shifted, the new home market fizzled out....
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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