Marketing Madness: Are You an Email Sommelier?
(eM+C)—The job title “sommelier” is hot. A recent Los Angeles Times article described the latest incarnation of this role being fulfilled by companies that serve as “music sommeliers” — that is, they’re interior designers of the aural...Media Maven: Innovative Agent Boosts Client Connections with Pop-a-Note
By now, the majority of real estate professionals have realized that social media is a language that should be spoken fluently—not just in certain niche groups or generations. But being involved in social media and excelling at it are two different things, and many...Broker Spotlights: Serving Consumers with Professionalism
With the market on the move, it’s often hard to tell what consumers are most concerned about. “These days, everyone has access to a lot of information, but market conditions can change so quickly that buyers demand instant and constant communication with their agent,”...Monday Morning Mobile: Give the People What They Want
Mobile of course! It is what we want, when we want it, in the most direct way possible. Have you ever recorded a sporting event in anticipation of watching it later, only to have it ruined by receiving the outcome unintentionally via text or social media? Whether we...Tablets: The Future of (Digital) Advertising
(eM+C)—It’s the attack of the tablet. Selling at an incredible rate since the launch of the iPad in 2010, tablets are rapidly changing digital advertising. In fact, we’re about to experience a new golden age of advertising. It’s content (and...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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