Social Media’s Impact on How Brands Connect to the Fragmented Consumer
(eM+C)—New communications channels have changed how brands and their customers interact, making it a necessity for businesses to adapt and create stronger digital relationships that extend and strengthen their customer connections. Where and how consumers spend their...Monday Morning Mobile: Small Businesses Still Haven’t ‘GoMo’ed’
How important is mobile? Important enough that it is literally changing the world daily; the way we interact, communicate, get our news and complete daily tasks such as banking or looking for a home. Smartphones have become the tool of choice; I can say this...4 Tips to Protect Your Brand’s Online Reputation
(eM+C)—Have you Googled your brand lately? Did you like the results you saw? Having negative search results appear in the top 10 results of Google can be very disconcerting for a brand. It affects the sales funnel from initial organic click to sale. There are two main...Imprev Introduces New Digital Social Marketing Campaign for Agents
ePostcards, a new multi-touch digital marketing campaign for real estate agents, are being launched by real estate marketing technologies firm Imprev, the company has announced. Simple to create with fully custom messaging capability, the company notes that ePostcards...Six Powerful Prospecting Tips
Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products and trained by the same sales manager struggle each month financially to make ends meet? The answer to this question is...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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