Monday Morning Mobile – Hitting Its Stride
In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption is over, and mobile is officially mainstream...Marketing Messaging: 6 Strategies to Turbo-Charge Your Website
With the arrival of a new year, now’s a great time to look closely at your website and evaluate what worked well in terms of bringing you the results you wanted as well as what didn’t work throughout the last 12 months. Here are six strategies that you should...The Double-Edged Sword
“Technology is changing everything!” When was the last time you heard this? Well, guess what? It’s still true, and as we make our way through 2012, your inbox will continue to be flooded with opportunities to own the latest and greatest “must-have” technology tools....Life in Mobile: What We Always Wanted
In Walter Isaacson’s new book, “Steve Jobs,” he illustrates Jobs’ unique ability to craft products that people emotionally connect and engage with. No shock there; the iPod, iPhone and iPad have been some of the most successful product launches in history due to the...Life in Mobile: Market Snapshot
As 2011 draws to a close, it makes you wonder; where did the time go? On the other hand, one thing you’re not left wondering is whether mobile will remain an important part of the technological and marketing landscape moving forward. This year there was rarely a...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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