Giving Consumers What They Want: Reliable Market Information
Most real estate professionals find it challenging to applaud the impact Zillow, Trulia and Redfin have had on the industry. One thing these companies have done exceptionally well is create an effortless way for consumers to monitor real estate activity in their...
The Future of Real Estate Is Now
One of the most frequently asked questions throughout today’s real estate brokerage ecosystem is: “Will technology replace real estate agents, and if so, when?” The answers vary greatly and usually end in a resounding not now…and not ever. Correct...
Start the New Year Strong With a Powerful CRM
Using a customer relationship management system (CRM) is one of the best ways to succeed as a real estate professional. A good CRM will help you stay organized, track lead generation and ultimately, make more money. Here are three ways a real estate CRM can make...
5 Ways to Maximize Your Instagram Strategy for Luxury Real Estate Leads
Luxury real estate is a competitive industry, which can sometimes make it difficult at times to tap into new, fresh sources of leads. The good news is that luxury real estate professionals are no longer limited by who they know or who they bump into at their local...
Moving Toward an ‘Antifragile’ Future
The companies that survived the peak months of the pandemic were the ones that adapted quickly to the changing conditions and continued to evolve as each phase of the virus brought new challenges. I’m reminded of the concept behind the book...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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