The Truth About Technology and the Role of a Real Estate Agent
In the last 15 years, the “golden age of consumerism” has ushered in unprecedented access to real estate data, empowering homebuyers and sellers to potentially or partially manage their buying or selling experience—yet the perceived value of working with a...
Streamlining Real Estate: Integration Meets Functionality
Elm Street Technology creates a one-stop shop for creative real estate solutions The mass amounts of available technology can become overwhelming. This is just as true within real estate, an industry in which brokerages and agents rely on technology for virtually...
Cybersecurity Protocol? Many Don’t Have One, or Don’t Know If They Do
In the age of breaches and fraud—and in an industry becoming more and more reliant on technology—agents and brokers are contending with ever-evolving issues related to security. Disconcertingly, many either do not have a brokerage cybersecurity policy, or are not...
Gmail Revamp: What It Could Mean for Industry Professionals
Email is an essential part of conducting business, and especially within the real estate community. From communications with clients to conversations with vendors, email is the fastest way to share information—but it is not always as secure as it should be. Google is...
Are You Using Automation to Abdicate Real Communication?
“I’m sorry, but we’re working with another agent.” Ouch! You’ve been diligently sending automated market updates to that prospect who wasn’t quite ready to buy or sell on first contact, and have even snail-mailed reports and local...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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