by Susanne Dwyer | Apr 19, 2018 | Agent, Apps/Gadgets, Best Practices, Branding, House Canary, Latest News, Lead Story, Marketing, Technology, Trending |
If you use a default design theme when you create a listing presentation or homebuyer seminar, you’re missing out on an opportunity to build trust and brand awareness. The good news? That’s easy to fix! In Google Slides, it’s easy to create a custom...
by Susanne Dwyer | Apr 15, 2018 | Agent, Apps/Gadgets, House Canary, Latest News, Technology |
Most apps try to cast a wide net in order to capture the largest audience possible. While this is useful in building referral networks within the industry, real estate agents most benefit from targeted marketing on a local level, rather than nationwide. They can more...
by Susanne Dwyer | Mar 26, 2018 | Agent, Agent, Best Practices, Best Practices, House Canary, Latest News, Lead Gen, Technology |
What’s the one thing all sales professionals have in common, and yet, each of theirs is completely different? Whether or not you’ve heard this question before, the answer is the same: your database. Simply put, the Census Bureau says that if you graduated...
by Susanne Dwyer | Mar 20, 2018 | Agent, Agent, Best Practices, Best Practices, Broker, Broker, Latest News, Teams, Technology, Trending |
From breaches to wire fraud, cybersecurity is one of the foremost issues in real estate today. How are agents and brokers mitigating risk in transactions? What are the biggest threats? The most effective practices? To find out, RISMedia Research is conducting a short...
by Susanne Dwyer | Mar 19, 2018 | Agent, Agent, Apps/Gadgets, Best Practices, Best Practices, Latest News, Technology |
This REALTOR®’s proven system of working open houses to her advantage has paid off. Last year, leads captured at her open houses bankrolled 50 percent of her business. See if you can spot what works in this anecdote about her recent open house that turned a...
by Susanne Dwyer | Mar 17, 2018 | Agent, Best Practices, Broker, Latest News, Lead Story, Technology |
From inquiry to sale, communicating with consumers throughout the process is vital. According to recent research out of Ellie Mae®, the financing industry platform, communication preferences are shifting to text. “Consumers have been telling us that text...