Go Beyond Traditional ‘Just Listed’ Social Media Content
It’s a proven fact, yet one overlooked by many real estate agents: Using listings as a singular source of social media content is a mediocre business builder. Among REALTORS® who cited listings as their primary source of Facebook postings, less than half...
Reducing Cyber Risk and Liability for Data Privacy Day
Data Privacy Day on Jan. 28 is soon approaching. The National Cyber Security Alliance’s (NCSA) Data Privacy Day campaign educates consumers on how to manage their online presence, and also promotes privacy as good for business. Real estate is just as vulnerable...
On-the-Go and In-the-Know: RPR Mobile
RPR Mobile™ ups the ante for today’s real estate professionals Since the advent of the smartphone, real estate professionals and consumers alike have come to depend on these handheld devices for any and everything under the sun. And as smartphones continue to...
How Tech Is Transforming Your Rental Market
Home-buying and -selling may be the most profitable segments of the real estate industry, but the rental market is the underlying factor that helps new agents build their initial contact database, which in most cases turns into buyer business. Rentals, however, are...
The Genesis of BackAgent
In 2017, BackAgent provided more than 180,000 agents and brokers a cloud-based technology platform complete with a comprehensive intranet and one of the most robust transaction-management systems in the industry. But when the Houston, Texas-based company first had the...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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