Supporting Your Brokerage With Superior Data
Every brokerage needs a sturdy backbone of data support. But for smaller brokerages without nationally recognized branding or a huge information portal, access to high-quality real estate data is even more important. “Knowledge is power,” says Saba S....
Real Estate Firms Expect Profit, but Struggle With Disruptors, Supply
Ninety percent of real estate firms expect to boost or maintain profitability in the next year, but not without struggles from advancements in technology, “competition from non-traditional participants,” and low inventory, according to the National...
The REALTOR® Store Has You Covered
NAR PULSE—Looking for an eye-catching headline, or trying to perfectly describe that new property? The REALTOR® Store’s Sales and Marketing Section can help you with all your advertising needs, from covering copy writing, staging, social media, technology and...
3 Signs Your Brokerage Back-Office Is Inefficient
As a broker/owner of a real estate business, it will always be in your best interest to assess your brokerage operations from an objective point of view. No one likes to think about performing an audit—and rightly so. They can be time-consuming and messy if not done...
Putting Agents First
In the following interview, Carole Lynch, managing broker of Realty ONE Group in Laguna Niguel, Calif., discusses the advantages of Realty ONE Group, technology, training and more. Region Served: Southern California Years in Real Estate: 18 Number of Offices: 80+...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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