For the Love of Your Broker Brand
Valentine’s Day offers up the perfect time of year for brokers to love their brand. Branding is the first impression a company will have on a prospect. A strong brand can exemplify products, mission, policies or services to customers. It provides value, benefits...
The Power of Independence: Why Arizona Best Stays Small to Win Big
The Arizona Best Team (L to R): Ashley Pickens, Charmayne MacIntyre, Leanne King, Patty Tracy, David MacIntyre, Laura Staver, Michelle O’Connell, Allison Rybarczyk and Christine Jurgens Ask David MacIntyre to describe his company and he’ll proudly tell...
Tips to Generate Leads and Trust in a Tough Market
Jonathan Mack went into real estate seven years ago, not realizing his claim to fame and amazing sales success would actually come from appearing in his own real estate videos. Mack is the CEO of Mack Real Estate in San Diego, Calif. He implemented video marketing...
Unconventional Mortgages Predicting Housing Crisis? Unlikely, Experts Say
The housing bubble of 2006 and 2007—the prelude to the years-long period of economic decline known as the Great Recession—was, in part, exacerbated by a fundamentally restriction-less handout of mortgage loans. In this haste to lend money, banks and other institutions...
Reverse Mentorships: Why Pairing Up With Someone Older/Younger Is Mutually Beneficial
We recently surveyed licensed real estate professionals and asked them what’s working best in their business, and what’s working least. We analyzed the data from over 1,000 responses and found that for agents with less than three years of experience,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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