New Facebook Ad Targeting Tips
With 2.27 billion users, Facebook offers unique opportunities to connect with potential leads. However, due to changes to its algorithm, companies have been finding it more and more difficult to get organic traffic to their posts. Having success with Facebook is...
The Three Faces of Real Estate
Those of us who make real estate our lives have seen a mountain of news and blog headlines about the current state of “chaos” in our industry. I agree that we’re in a state of disruption, but disruption has always been part of the industry. Emerging...
Tips for Making the Most of Instagram for Your Real Estate Business
By the end of 2019, Instagram is expected to have more than 111 million users in the U.S. alone. In case that stat isn’t convincing enough to treat Instagram as a major aspect of your content marketing strategy, we’ll put it this way: Not choosing to...
Secrets to Working With Luxury Buyers
One of the biggest differences when dealing with buyers and sellers in the luxury real estate market is that—unlike their counterparts in the traditional market—in many situations, these clients will not actually need to purchase or sell a home. They simply want...
What You Need to Be the Biggest Thinker in Your Team Business
The “Hierarchy of Ideas” (a facet of neuro-linguistic programming, or NLP) teaches us that communication ranges along a spectrum from abstract to specific. Whoever is in charge of the level of abstraction in a conversation leads the conversation. As a...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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