The Art of ‘BRT’: Building Relationships With Trust
Looking back at the factors that have helped create a sustainable business model for over 20 years, I reflect on marketing strategies, sales skills, training and always trying to do the right thing, in addition to a variety of other factors that can—and...
The Headline-Making Markets Are Softening
In the expansion following the recession, the conversation in housing has lingered on markets like Denver, Portland and Seattle—places where prices have risen sharply, and demand is discouragingly mismatched with supply. Now, the hottest markets’ prices are...
Housing in 2020: Construction Costs Grow, Mortgage Rates Slow
Where will housing be in 2020? According to the latest Metrostudy predictions, if all continues on its current track, construction costs could continue to increase, and mortgage rates could reel in. While rates have increased in the last six months, impacting...
How to Market Yourself Without Selling Yourself Short
No one dislikes a salesperson more than a salesperson. This sentiment is true in all areas of customer service, but especially in real estate. When you’re in an industry as fulfilling and challenging as ours, your mentors, fellow colleagues and even your...
12 Lead Sources Every Real Estate Professional Should Implement
In the U.S., there are roughly 5.5 million homes sold each year. That is about 11 million potential buyer and seller opportunities for a real estate agent. There are also roughly one million active real estate agents. So, if leads were divided evenly, everyone would...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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