Family Teams: The New Succession Planning Model?
This month’s National Association of REALTORS® (NAR) Power Broker Roundtable discusses family teaming and succession planning. Moderator Christina Pappas, District Sales Manager, The Keyes Company, Miami, Fla.; Liaison for Large Firms & Industry Relations,...
What Not to Say to Your Leads
Are you converting the leads you come in contact with? Are they answering your emails? If the answer is no, you may be doing things the wrong way. There’s a right way and a wrong way (actually, a lot of wrong ways) to start an email to a new prospect if you want them...
Fed: Rates Increased for Second Time This Year
As predicted by all officials, the Fed raised rates for the second time in 2018—from 1.75 percent to 2 percent. The remainder of 2018 and 2019 may see more gradual hikes, with analysts predicting two more increases by year’s end in order to curb future inflation...
Gen Z Lives on These Platforms—Do You?
For agents and brokers, Facebook is a key marketing spoke. Now, other platforms are on the rise—channels that Generation Z, the next home-buying wave, are flocking to in force. Generation Z—teenagers today—are connecting not on Facebook, but on Instagram, Snapchat and...
Creating Leverage Through Teamwork
If you’ve ever read one of my columns before, you’ll know that by the time this is published, I’ll have just celebrated my 38th year selling homes. While I hired my first assistant 27 years ago—and have understood the power of leverage ever...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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