Stop Chasing Unicorns
How HomeSmart Is Positioning Itself to Be the Ideal Brokerage That’s Real Editor’s Note: The following article is the cover story in the October issue of RISMedia’s Real Estate magazine. The real estate industry’s appetite for disruption is...
Rethinking Legal: Transforming a Cost Center Into a Value Center
“Is your legal counsel part of the team accelerating your business, or do you consider them primarily a cost center?” I recently posed this question to a friend who also happens to be an experienced C-level innovator as we chatted about some of the...
Should I Invest in My Website?
“Should I invest in my website?” It’s a simple enough question, but the answer comes with some complexity. In short, the answer is yes, you really should invest in your website—but it’s not as straightforward as you might think. Below are some...
Getting off the Merry-Go-Round
Chasing down a new client is 12 times more expensive than keeping and developing an existing client—and that’s conservative. Yet many real estate agents fixate on finding new prospects. Why? Most agents only focus on transactions, not relationships. They measure...
Spotlight: Does realtor.com Really Care About REALTORS®?
In the following video spotlights, San Diego-based Z Team Real Estate Co-Owner Jesse Zagorsky discusses the online leads his company receives from realtor.com®, and how the data presented on the site supports agents’ success through its accuracy and...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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