Prospecting for Luxury Expired Listings? 3 Critical Game Changers for Getting to ‘Yes’
What if you could reach out to hundreds of potential clients who were already warmed up to sell their luxury listing? When you work expired listings, that’s exactly what you’re doing. The problem? Reaching out to expired listings isn’t exactly a...
3 Tips to Get a Tough Listing Off the Market
What do you do when you have a real estate listing that just hasn’t sold? If you have a tough listing that keeps acquiring more and more days on the market, it can be frustrating for both you and your seller clients. That’s why we sat down with national...
3 Reasons Why Real Estate Is One of the Best Careers for Women
This article first appeared in Real Estate magazine’s special-edition Women in Real Estate issue. View the entire issue here. While many careers force women to choose between working in a caring capacity and creating a solid financial future, real estate is...
Bernal-Smith Takes Long View on Luxury Palm Springs Market
Palm Springs, Calif., the quintessential desert playground with 100 golf courses and more than 300 days of sunshine each year, was once the exclusive playground of movie stars. But times have changed. “Over the years, the Palm Springs area has become a fun and...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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