Buyer Mastery Through Buyer Consultation
Random conversations with buyers that have no direction or order can be helpful, although in most cases are not. Let’s be honest: Most agents currently working with buyers are not prepared with a specific buyer consultation, or something they know by heart that...
4 Ways Every Homebuyer Can Save on Title Insurance
(TNS)—When you find the home of your dreams, make an offer and apply for a mortgage, you might not give much thought to the cost of title insurance—but that can be a mistake. A title policy defends buyers (and their lenders) from future property ownership claims,...
How to Make Difficult Clients Happy
Human emotions play a significant role in the home-buying and -selling process. Sellers may feel excited to be moving into a new home; however, at the same time, they may feel remorse and sadness for leaving family memories behind. Homebuyers may be overwhelmed with...
Renters Warm to Homeownership, Despite Affordability Concerns
Renters are staunchly in favor of homeownership, and, though they have concerns about their ability to afford a home, more now believe it is easier to qualify for a mortgage. According to the latest SCE Housing Survey, part of the Survey of Consumer Expectations (SCE)...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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