Consumer Sentiment Improves Slightly at Year’s End
As the year ends, how are consumers—such as potential homebuyers—feeling about the market going into 2026? Per the latest findings from the University of Michigan’s monthly Consumer Sentiment report, sentiment was slightly improved in December compared to November,...
Fed’s Waller Offers Sobering Look Into Why People Aren’t Buying Homes
Federal Reserve Governor Christopher Waller argued at a Yale University CEO Summit today that the central bank should press forward with rate cuts even as job growth stalls near zero. He also offered a sobering observation about the housing market: lower rates may...
Redfin Users More Likely to Consider Climate Risks After Publicized Natural Disasters
Homeowners may be feeling the impact of climate disasters on their insurance premiums, but are buyers modifying their behavior and performing deep research into climate risks during their home searches? Not for very long, it appears, per data shared by Redfin. Redfin...
Industry Reaction to 50-Year Mortgage Proposal: Probably Not a ‘Game Changer’
As mortgage rates saw little shifts during this past week, President Donald Trump and members of his administration have floated an idea to galvanize new homebuyers: the 50-year mortgage. In a post on Truth Social, Trump shared a photo comparing the proposal to how...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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