5 Underrated Ways to Get to First-Time Homebuyers
Thirty-three percent of all home sales are to first-time homebuyers. Research tells us who is likely to be a first-time homebuyer—most are 32 years old, recently married, with an annual income of $72,500. New homebuyers recognize the need for an agent to show them the...
Do Your Clients Know the Difference Between a REALTOR® and a Real Estate Agent?
A Guide for Your Clients Do your clients realize that the words “REALTOR®” and “real estate agent” aren’t the same thing? Most consumers are not aware, but as an industry professional, you know there are important distinctions between the...
NAR: Americans Bullish on Buying, Selling
Despite absent homes and increasing prices, Americans are confident in the housing market and their ability to buy or sell successfully, according to new research. As of the fourth quarter of 2019, 74 percent of Americans felt optimistic regarding selling, the...
NAR’s Profile Is Filled With Great Nuggets to Share With Current and Potential Clients
There has never been a more competitive time in real estate. Not only does the National Association of REALTORS® report a record 1.37 million members, but the iBuying phenomenon will likely continue to impact the business. I’ve been in real estate a long time,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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