The Last Major Differentiator for Brokerages: The Agent Experience
A little over a year ago, HomeSmart put a unicorn on the cover of Real Estate magazine and asked people to stop chasing them. Why? Because the industry’s infatuation with disruption has become a distraction for agents and brokers who should be focused on the...
To Franchise or Not to Franchise? That Is the Question
When you decide to open a real estate brokerage, you can take one of two paths: either go indie and open your own unaffiliated brand; or leverage an established, national franchisor brand. Both options present their own set of challenges and benefits. As of late,...
More Than a List: Engage Your Database to Make More Money
One of the most important assets of your real estate business is your database. It should be a comprehensive collection of information and historical data on your network or sphere of influence, and it is integral to most real estate professionals’ lead...
Coming Out on Top
In the following interview, Stephanie Sandoval, broker/franchise owner of HomeSmart Lifestyles in Queen Creek and Fountain Hills, Ariz., discusses the advantages of the brand, the local market, technology, and more. Region Served: Arizona Years in Real Estate: 18...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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