Paying It Forward
In the following interview, John Bobo, broker, and Felice Katz-Bobo, agent, with HomeSmart Professionals in Lakeside, Ariz., discuss their brokerage’s community involvement, expansion and mentoring program. Region Served: Lakeside, Flagstaff, Payson and Lake...
Take Training to the Next Level With 3 Unique Tips to Build a Hands-On Experience
Any real estate agent knows that the road from lead generation to closing a transaction can be one riddled with landmines. How do I craft the perfect elevator pitch? What do I say when a prospect tells me he has an agent in the family? What does the lender do? When it...
Ready to Retire? It’s Time to Plan Your Exit Strategy
Go to any industry conference and you’ll inevitably see a session on the schedule about succession planning. The thing I notice time and again is that most brokers hear about succession planning, but very few do anything about it. Why? Because succession...
Run a Large Brokerage? Here’s What Agents Want
If you’re managing a large real estate brokerage, chances are you find that recruiting new agents becomes challenging from time to time. The larger you become, the more difficult it may be for agents to feel they can differentiate themselves from each other. So...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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