An Outside Perspective: 3 Lessons the Real Estate Industry Can Learn About Consistency
Long-standing national and global real estate brands have done a good job of making their logos instantly recognizable to consumers from one city to the next. However, while the brand might be unified visually, the customer experience is often disjointed and...
3 Channels Your Digital Marketing Plan Needs Now
Developing your digital marketing plan is one of the most important steps to take when strategizing for lead generation. The future success of your personal branding as a real estate agent relies on bringing in potential clients as consistently as possible, while...
3 Signs Your Brokerage Back-Office Is Inefficient
As a broker/owner of a real estate business, it will always be in your best interest to assess your brokerage operations from an objective point of view. No one likes to think about performing an audit—and rightly so. They can be time-consuming and messy if not done...
Creative Flexibility Key to Attracting Agents
In the following interview, Bill Kratz, co-owner/managing broker, and Robert Foglio, co-owner/director of Operations, HomeSmart Realty Advisors, discuss the advantages of the HomeSmart brand, agent development, and more. Best Tip for Dealing With Difficult Clients:...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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