4 Keys to Winning Every Buyer or Seller Presentation
There is one thing that every successful real estate agent must master to be successful: his or her presentation. Convincing buyers and sellers to hire you instead of someone else requires skill, attention to detail and finesse. And if you can’t convince the...
A Service-First Approach Key to Continued Success
In the following interview, Isom Coleman, president of HomeSmart ICARE Realty in Sacramento, Calif., discusses the advantages of the brand, including in marketing and technology. Region Served: The Greater Sacramento area Years in Real Estate: 11 Number of Offices: 3...
7 Essential Training Sessions to Get New Agents on the Fast Track to Success
I regularly see new licensed agents come out of real estate school and ask the “Now what?”s and “How do I?”s that naturally follow. While licensing courses teach them many things, they do not teach them everything that they need to know;...
Trimming the Fat: Tips for Cleaning Up Your Brokerage P&L
Brokers and owners are usually so focused on the business of selling real estate that they don’t focus on the business itself. As a business owner, it’s critical to protect your bottom line. By reviewing your profits and losses, you can gain insight on how...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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