3 Roadblocks to Look for in a Complex Sale
When working in high-end real estate, you will often find that a sale may involve multiple people throughout the process. It’s also entirely possible that you may never work directly with the buyer or seller at all. In these multi-level sales, there are several...
What Luxury Buyers Expect From You
It’s no surprise that luxury buyers have high expectations. Rising to the occasion and over-delivering in your interactions with luxury buyers is key to retaining their business and earning referrals to other potential clients—not to mention it’s crucial...
Dos and Don’ts of Working With Celebrity Clients
Ever wondered what it takes to work in real estate with celebrities? You need both an understanding of luxury and the unique lifestyle that celebrities pursue. Here are some tips on how to work with celebrities, and how to tailor your approach when speaking with...
Real Estate Industry Shuts Down Proposed ‘Pied-à-Terre’ Tax on Luxury Second Homes
“Pied-à-terre” translated roughly from French is “foot on the ground.” They are properties, primarily condos and apartments, separate from an individual’s primary residence—think second, part-time homes. Since 2014, New York has been...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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