by Brit Owen | Jun 26, 2021 | Latest News, News, Spotlights |
As the chief marketing officer for Coldwell Banker Real Estate, David Marine has led several of the brand’s marketing efforts, including Coldwell’s first rebrand in nearly 50 years and its first real estate video-centric YouTube channel. Here, Marine...
by Susanne Dwyer | Jun 1, 2021 | Agent, Best Practices, Content Generation, Latest News, Lead Story, Social Media, Tip of the Day |
For Randy Baruh, head of The Baruh Team at the Corcoran Group, a great video marketing strategy entertains viewers while promoting the business and listings. This philosophy is clearly working well for him. Baruh boasts more than 94,000 TikTok followers, and his...
by Susanne Dwyer | Jan 30, 2018 | Agent, Agent, Best Practices, Best Practices, Branding, Broker, Broker, Business Insights, Content Generation, House Canary, Latest News, Marketing, Marketing, Social Media, Teams, Trending, Trends |
A cocktail of fact, fiction and “noise” is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals,...