New MLS Policy Brings Clarity and Promotes Cooperation
In November, the National Association of REALTORS® (NAR) Board of Directors approved MLS Statement 8.0, also known as the Clear Cooperation Policy. Aimed at benefitting consumers and ensuring a level playing field for brokers, the new policy requires MLS-participating...
Upstream Gains Momentum
For as long as I’ve been involved in real estate, it’s been a major challenge for brokers to store, manage and give others access to their listing data and other branded content. For decades, broker data has been siloed in the MLS, usually in unique...
Broker Public Portal With Homesnap: A Look Back and What’s Ahead in 2020
Last year was an extraordinary year for the Broker Public Portal (BPP) with Homesnap. We’re now working with over 200 MLSs serving more than 1 million agents. We have almost 90 percent of the country’s listings from 48 states. Our online traffic has jumped...
MLS Success Story: How Homesnap Is Adding Value to the MLS and Making the Market Work
Can you imagine if every time you wanted to buy groceries, you had to go to a bunch of different stores? A hundred years ago, that’s what most people did. You went to the butcher for meat, the baker for bread, a dairy shop for milk and butter, and a greengrocer...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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