Projecting Projects: How Renovation Game Plans Make Agents ‘Useful, Not Noisy’
They’re the opposite ends of the home-buying spectrum. One phrase lights up a potential owner’s face, while the other forces a frown. The former is a no-brainer for you, the agent, while the latter can test your ability to keep a client in check. It’s plug-and-play...
Restaurants and ‘Walkability’—How Local Vibe Drives Real Estate Trends
The whole neighborhood watches in awe as a comically large pair of shiny, silver scissors slice through a ruby red ribbon, and a brand-new restaurant is officially in business. A once quiet area where the owner of the only diner for miles knows every customer’s order...
A New Client Niche: Luxury Agents Speak on Home Shopping With Content Creators
As people continuously rely on digital platforms in the age of social media, new careers have found their way into the market. These new careers have ramifications in real estate, as it opens up new avenues for home shopping—and new ways for agents to build their...
Disruptor Reckoning: How a New Wave of Innovators Are Trying to Rewrite Real Estate’s Rules
For decades, the real estate transaction—with full-service agents and relatively stable commission rates—has been one of the most consistent fixtures of the American housing market. Sellers built it into their expectations, buyers believed in it, and agents themselves...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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