Getting ‘Real’ With The Real Brokerage
A lot of real estate brokerages talk about disrupting the industry, but few have executed on that promise like The Real Brokerage. The fast-growing, remote-first real estate company aimed to be a disruptor and upend the traditional way of running a brokerage. And...
Homes.com Offers Free ‘Boost’ for Agents and Homeowners ‘Blackballed by Zillow’
Private listings banned from Zillow may have a new home. And for some, this home will offer a move-in bonus. CoStar’s Homes.com turned Zillow’s ban into a marketing opportunity through its new digital marketing package, “Boost.†Announced during the company’s first...
CoStar Snatches Up Another Residential Portal, Faces Familiar Rival
CoStar is significantly expanding its international footprint with an acquisition of the Australian portal Domain, one of the largest real estate consumer websites down under, according to regulatory filings yesterday. The deal was previously proposed months ago, with...
Zillow Doubles Down on ‘Listing Standards,’ Integrated Transaction Model
Zillow has had an energized start to the year, surpassing its outlook for the first quarter by posting $598 million in revenue—an increase of 13% YoY and a continuation of its double-digit growth trend. In its For Sale business, revenue was up 8% over last year ($458...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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