For Buyers, Credit Matters—but How Much?
Borrowers not as creditworthy as others often have higher mortgage payments; in fact, according to an analysis recently released by Zillow, the average borrower categorized with credit as “fair” can be on the hook for $21,000 more than a borrower with an...
Low Inventory? No Problem!
Have you ever wondered why housing inventory is so low? Although there are areas of the country where inventory appears to be lower and selling quickly, lack of inventory isn’t an issue when smart agents offer to help their prospects understand that now’s...
Confidence in Housing as an Investment Rises
With appreciation climbing and equity growing, homeownership is the investment to make—and according to new research, Americans believe it is a solid vehicle for wealth. Sixty-five percent of respondents to a survey by the Federal Reserve Bank of New York believe...
After a Rising Streak, Mortgage Rates Slow
After an April run-up, mortgage rates have slowed, with the average 30-year, fixed rate at 4.55 percent this week, down from 4.58 percent the prior week, according to Freddie Mac’s recently released Primary Mortgage Market Survey® (PMMS®). The average 15-year,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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