How Agents Can Better Serve Single-Women Homebuyers
Married couples might comprise the greatest share of homebuyers, but single women follow close behind, especially retired women over the age of 55, according to the Wall Street Journal. Gone are the days when women had to wait until marriage to buy a home; now, women...
How to Leverage Public Records for Business Intelligence
When it comes to discovering the power of public records for prospecting, real estate agents are often so impressed that they either want to hide their newfound tools from the competition, or share them far and wide. That’s according to Nikki Morgan, MLS sales...
Sunday Is Time for Client Touches
As a real estate agent, repeat clients or client referrals can be a major source of business—but in order to access all of your former clients, you need to keep in touch with them. Most agents do this by reaching out every six months or so with what they call...
Closing Gifts That Keep on Giving
A gift after closing is a nice way to say thank you to clients and build the relationship—but what if you could make that gift work harder to keep you top-of-mind for referrals and future real estate needs? Here are some creative ideas that will help you make a...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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