You’re Only as Good as Your Last Referral
It doesn’t matter whether you’re selling widgets or real estate; the sales game is all about relationships—and you’re only as good as your last referral. Most agents get hung up on making calls to their clients because they think it’s dirty to...
Case Study: App Makes Open House Profitable
This REALTOR®’s proven system of working open houses to her advantage has paid off. Last year, leads captured at her open houses bankrolled 50 percent of her business. See if you can spot what works in this anecdote about her recent open house that turned a...
Consumer Experience Shifts to Text: Research
From inquiry to sale, communicating with consumers throughout the process is vital. According to recent research out of Ellie Mae®, the financing industry platform, communication preferences are shifting to text. “Consumers have been telling us that text...
Create a Lucrative Business With What’s Right Beneath Your Feet
One of my favorite books is “Acres of Diamonds,” by Russell Conwell. Although it was first published in 1890, the lessons it covers prove just as true today as when Conwell first presented them more than a century ago. At its heart is the parable of a...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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