Should I Invest in My Website?
“Should I invest in my website?” It’s a simple enough question, but the answer comes with some complexity. In short, the answer is yes, you really should invest in your website—but it’s not as straightforward as you might think. Below are some...
Getting off the Merry-Go-Round
Chasing down a new client is 12 times more expensive than keeping and developing an existing client—and that’s conservative. Yet many real estate agents fixate on finding new prospects. Why? Most agents only focus on transactions, not relationships. They measure...
Whose Side Are You On?
Whose side are you on? Seems rhetorical, doesn’t it? But this is the one question real estate professionals must continually ask themselves in order to maintain the highest level of client acquisition. The answer to this deeply introspective question can be...
5 Steps to Win the Negotiation Battle
We’ve all been there. Whether it’s negotiating a deal, a repair request or price, both sides are at an impasse. What’s your next step? I’ve been in this situation many times, and have been tempted to simply kill the deal. But ultimately, our...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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