by Susanne Dwyer | Oct 5, 2017 | Agent, Agent, Best Practices, Best Practices, Business Insights, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media |
It isn’t all about phone calls anymore—and we promise: knocking on strangers’ doors isn’t the status quo, either. Your clients prefer to be communicated in a variety of different ways, often depending on the generational attributes that distinguish...
by Susanne Dwyer | Oct 1, 2017 | Agent, Agent, Agent, Best Practices, Best Practices, Best Practices, Business Insights, House Canary, Latest News, Lead Gen, Marketing, Marketing, Social Media, Technology, Trending |
“Should I invest in my website?” It’s a simple enough question, but the answer comes with some complexity. In short, the answer is yes, you really should invest in your website—but it’s not as straightforward as you might think. Below are some...
by Susanne Dwyer | Sep 30, 2017 | Agent, Agent, Best Practices, Best Practices, House Canary, Latest News, Lead Gen, Lead Story, Marketing, Trending |
Chasing down a new client is 12 times more expensive than keeping and developing an existing client—and that’s conservative. Yet many real estate agents fixate on finding new prospects. Why? Most agents only focus on transactions, not relationships. They measure...
by Susanne Dwyer | Sep 28, 2017 | Agent, Best Practices, House Canary, Latest News |
Whose side are you on? Seems rhetorical, doesn’t it? But this is the one question real estate professionals must continually ask themselves in order to maintain the highest level of client acquisition. The answer to this deeply introspective question can be...
by Susanne Dwyer | Sep 27, 2017 | Agent, Best Practices, Coaching, House Canary, Latest News, Teams |
We’ve all been there. Whether it’s negotiating a deal, a repair request or price, both sides are at an impasse. What’s your next step? I’ve been in this situation many times, and have been tempted to simply kill the deal. But ultimately, our...