Build Your Brand by Being a Better Person
In the following interview, Mark Fields, president of CENTURY 21 Mark Fields and Associates in Asheville, N.C., discusses branding, culture, luxury marketing, and more. Region Served: Asheville, N.C., and surrounding areas Years in Real Estate: 40+ Number of Offices:...
NAR Broker Tips: Essential Field Guides and Toolkits
Field Guides From NAR Provide One-Stop Resource Packages Looking for information on real estate office mergers, partnerships and teams, or recruiting and retaining salespeople? The National Association of REALTORS®’ (NAR) Library has already done the research...
Transacting Business in the Age of Wire Fraud
This month’s National Association of REALTORS® (NAR) Power Broker Roundtable discusses fraud and security strategies. Moderator Christina Pappas, District Sales Manager, The Keyes Company, Miami, Fla.; Liaison for Large Firms & Industry Relations, NAR...
Consumer Experience Shifts to Text: Research
From inquiry to sale, communicating with consumers throughout the process is vital. According to recent research out of Ellie Mae®, the financing industry platform, communication preferences are shifting to text. “Consumers have been telling us that text...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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