High Down Payments Favor Wealthy Buyers, Pricing Out Others
As the fourth quarter of 2025 gets underway, experts highlight the cooling nature of the housing market, with home sales generating steady returns and mortgage rates sliding lower almost each week. For Q3, Realtor.com® reports that down payments remained relatively...
Nearly Half of Home Sellers See 50% Profit in Q3, Per ATTOM Data
Even as housing markets cool in many regions, home sellers are still walking away with healthy profits. During Q3 2025, the median home sale generated a 49.9% return, or about $123,100 in raw profit, according to ATTOM’s Home Sales Report. The profit margin is up 0.6%...
Homebuilder Confidence Grows Despite Market Uncertainty
According to the National Association of Homebuilders (NAHB)/Wells Fargo Housing Market Index (HMI), which gauges builder perceptions of current and future single-family home sales, homebuilder sentiment levels increased in October, as future sales expectations...
82% of Gen Z Say Reaching Homeownership Is Harder, as Young People Put Careers First
Homeownership is a daunting but desirable goal for many young Americans, yet many struggle to afford housing. In a survey from Redfin earlier this fall, 40% of millennials and Gen Z renters stopped dining out so they could afford their rent. The 30-year fixed-rate...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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