The Case for a Better Brokerage Brand: Why Pre-Sale Improvements Matter
In the highly competitive world of real estate, brand reputation and differentiation is everything. As leaders of large brokerage firms, you understand that every home you sell becomes a reflection of your brand—your promise of value, trust and results. Yet, there’s a...
Transforming the Real Estate Transaction Process
Above, Nicole Rideout Hartwick Nicole Rideout Hartwick, president of Gibson Sotheby’s International Realty, thrives on creating connections—between people, places and possibilities. Over the past five years, her guidance has steered the firm through remarkable growth...
Op-Ed: Breaking the Chains: Reforming the Industry for Brokers and REALTORS®
The real estate industry is built on the dedication and perseverance of countless brokers and REALTORS® who navigate a labyrinth of rules, fees and systems to serve their clients. Yet, behind the scenes, many of us feel trapped in a system that prioritizes...
Driving Innovation in a Competitive Market
Above: J. Lennox Scott A longtime industry advocate and thought leader, J. Lennox Scott constantly finds himself considering new ways to maintain the company’s 90-year legacy while driving innovation in the real estate markets where his roughly 3,000 broker associates...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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