Ask the Expert: How Can I Creatively Stay in Touch with Past Clients?
Today’s Ask the Expert column features John Bunker, marketing director of RealEstateCalendars.com. Q: How can I creatively—and effectively—stay in touch with past clients and prospects? A: I once read in a USPS report that consumers are fired upon with...
Facebook Ads Made Easy – Part 4: Creating Ads and Reviewing Your Insights
When telling a story, you want to create a message that resonates with audiences. Consider this an essential part of creating ads within your Facebook campaign, but instead of telling a story with words, tell it with images. As a real estate pro, you should understand...
Adding a New Twist to ‘Tried and True’
Somebody once said, “If we keep on doing what we’ve been doing, we’ll get the same results,” which works just great if you happen to be on the right track to begin with. But in today’s ever-changing real estate market, there’s a new...
Shatter the Myths about Millennials and Real Estate
The word “millennial” has evolved into a pejorative within the real estate industry. With a cringe factor reaching the same level as terms like “glamour shot” and “sub-prime,” you would be hard-pressed to discuss it with an agent...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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