Shifting Marketing Strategies for Today’s Luxury Climate
On Sept. 14, RISMedia held its annual Real Estate CEO & Agent Leadership Exchange, co-presented this year by the National Association of REALTORS® (NAR). The exclusive full-day, virtual event attracted thousands of industry professionals and featured broker- and...
Part One: Is Your LinkedIn Profile Working for You? Give Your Page a Makeover
Editor’s Note: This article is the first part of a two-part series. Tune in next week to read about how you can refine your updates. As a real estate professional, you need to leverage every social media platform available to you to stay on top of the game,...
Is Your Digital Marketing Strategy Still Relevant?
Systems provide consistency and prevent essential details from falling through the cracks. But when it comes to marketing your services, systems can age and potentially become less effective. That’s because marketing, like decorating and fashion trends, can...
Is Your Current Brand Strategy Serving You?
When it comes to branding your brokerage, the first question to ask yourself is if branding plays a role as a visual aspect, or as a strategy. At first you might wonder why it matters, but there is a rather important intertwined connection between branding, marketing...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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