5 Tips to Get the Most Out of Your Real Estate Testimonials
Whether you’re keeping your real estate testimonials on LinkedIn or your personal website, or are more old-school and have them filed away in letters, cards and emails for a rainy day, these best practices will help you maximize and leverage their potential....
Building Your Brand in 2021
What is a brand? A brand is an emotional thing. It is a gut feeling someone has about a product or service. In real estate, it is the hunch someone has about you. You are a brand! Individuals define a brand—not companies, markets, logos, color schemes or websites....
Actionable Marketing Tips to Win More Listings this Year
In our 2021 Agent Playbook, we identified real estate agents’ 2021 goals and challenges as well as the tactics they’ve used previously to achieve their goals. When we looked at agents’ responses, we found that effective marketing is top of mind for...
3 Ways to Make Your Storefront Window Work for You
A downtown presence has been a staple of the real estate industry for generations. One thing location-conscious agents have known is the need to be seen. They won’t call you if they don’t see you. For years, successful agents have strategically placed...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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