by Susanne Dwyer | Nov 12, 2020 | Agent, Best Practices, Content Generation, Latest News, Lead Story, Social Media |
To build a successful social media presence, you have to share content that will bolster your brand and engagement. Before you can build engagement, you have to understand what it is. Understanding Engagement If your followers engage with your social content, this...
by Susanne Dwyer | Oct 18, 2020 | Latest News, Lead Story, News, Spotlights |
The National Association of REALTORS® (NAR) has long advocated for fair housing. However, as displayed by the recent resurgence of human rights protests and investigations by Newsday showing inequality and discriminatory practices in real estate, there is still work...
by Susanne Dwyer | Oct 14, 2020 | Best Practices, Broker, Latest News |
There is no doubt that the presence of automation software has helped real estate businesses operate more efficiently and smoothly than ever before. It is now common for teams to use CRMs, AI chat bots, automated email marketing, task management software and more. For...
by Susanne Dwyer | Oct 11, 2020 | Agent, Agent, Best Practices, Best Practices, Latest News, Marketing |
We live in an image-driven real estate world. While it’s always been generally true, now more than ever, houses are sold on the strength of visual media. More vibrant images—including high-quality video, 3D, aerial or floor plans—entice the consumer to see that...
by Susanne Dwyer | Sep 15, 2020 | Agent, Best Practices, Content Generation, Latest News, Social Media |
Branding your real estate business is crucial to building a business that will withstand changes in the market. Luckily, there is a highly effective and low-cost way to build your brand—via content, specifically video content. 1. Create Long-Form Audio or Video...