Industry Influencers: Tackling Agent Scripts on YouTube
Editor’s Note: The Industry Influencers series analyzes the industry’s most effective marketing efforts and shares experts’ actionable insights. Loida Velasquez, a REALTOR® with Team BC at eXp Realty in California, has over 40,000 subscribers on...
5 Creative Ways to Market a Luxury Home
Having difficulty selling a luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside of your control, like the economy and market in which you’re selling, can affect your ability to get a home sold....
Marketing Strategy Tips: How to Get Super Hyper-Local
Hyper-local is the new name of the marketing game—the latest soup du jour of solid small business strategy. In real estate, it’s an essential tool, since a real estate agent’s target audience is more likely than not extremely hyper-local. You’re...
Welcome to the Market, Generation Z: Part 2
Move over millennials; there’s a new buyer in town. Generation Z buyers are the youngest group to hit the market. In Part 1, we examined the characteristics of the Generation Z population. Now, we’ll look at the best ways to work with this new group of...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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