Are You Marketing Backwards?
Backwards marketing? Ever heard of such a thing? I hadn’t until a recent phone call with a marketing expert who said some thought-provoking things during our conversation. She said that real estate agents like to talk about their listings and themselves, which...
Are You Using Email Marketing Properly?
In 2018, NAR found that approximately 93 percent of REALTORS® use email as the primary source of communication with their sphere. But is it being used to its potential? Is it being used to discover that a contact is considering listing their property? Is it being used...
Power Teams: The Hollywood Treatment, in Marketing and Service
As a 20-something, Seth O’Byrne was brewing coffee interning at a local RE/MAX. There, he absorbed how the agents in the brokerage built their business, and how they came into success—and, how fulfilled they were in their profession. “I was seeing people...
How to Write Copy That Sells High-End Homes
Summarizing the best features of a property with real estate descriptions is just as important as great photography. Writing in a friendly yet professional tone is a challenge in itself, let alone creating a hooky introduction that leaves the reader wanting to learn...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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