Building an Authentic Client Base On and Offline
When the Pew Research Center began measuring social media usage in 2005, 5 percent of U.S. adults used at least one social media platform. Today, 69 percent of the public utilizes some form of social media. Utilizing social media to interact with your customers can...
Streamlining the Transaction Workflow
BackAgent’s robust decision engine revolutionizes the real estate industry Lonnie Plaster has been a part of Long & Foster Real Estate since 2003, starting as a managing broker in Virginia, and rising to the role of senior vice president, regional manager of...
5 Steps to Create a Referral Business You Love
Real estate is filled with lead and referral opportunities, but finding the right ones that work for your business can be challenging. Recently, social media expert Katie Lance and ReferralExchange VP of Marketing Lisa Fettner hosted a webinar to discuss how to track...
Focus on Newer Agents? How Dare You!
Okay. I’m going to say something controversial: The majority of the real estate industry has it all wrong about one thing—new and lower-producing agents. Every time I turn around, there is another article or blog post or speaker up on the podium talking about...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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