HENRYs: One of the Greatest High-Earning Segments in Real Estate
Who is HENRY? The acronym, which stands for High Earners Not Rich Yet, represents a segment of the consumer population, made up primarily of millennial and young Gen X homebuyers who earn over $100,000 per year. This niche demographic represents one of the greatest...
Grow Houses No Problem for REALTORS® to Sell
There are burgeoning housing implications of the legalization of marijuana, from demand for dispensaries to an influence on property values, according to a new report. According to approximately 10 percent of REALTORS®, in areas where there’s a dispensary, homes...
The Bottom Line on Listing Presentations: What’s My Home Worth?
As an agent, you depend on your listing presentation to sell your services. Is yours digital, or a printout? Is it comprehensive? Condensed? All of the branding, the data, the details…they communicate why you’re the professional your prospects should work with....
Commercial Market Solid—for Now
There’s building chatter of an impending recession—but for the foreseeable future, housing, and the commercial market, specifically, is in steady territory, according to two economists. “The economy is strong and we are seeing solid job gains, with no...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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