Smart Homes: The Way of the Future or a Risk to Homeowners?
Glitches of early iterations aside, AI-based technology has come a long way, and has an increasingly active presence in the lives of homeowners who are looking for convenience and savings in a pushed-for-time era. From adaptive thermostats that automatically gauge...
Larry Rideout: Creating a Culture Where Everyone Wins
Vitals: Gibson Sotheby’s International Realty Years in Business: 12 Size: 8 offices, 233 agents Regions Served: Boston, Cambridge, Eastern Massachusetts 2017 Sales Volume: $1.75 billion 2017 Transactions: 1,776 No. 126 in sales volume in RISMedia’s 2018...
More Facebook Comments = Better Exposure
Facebook has algorithms that determine which posts show up in a person’s newsfeed—criteria which have made it harder and harder for businesses to show up organically. One way you can boost your exposure is by getting engagement on your posts. For years, Facebook...
Client Social Hour: Get a Lead by Lunch
Although you may be busy closing deals this spring and summer, lead generation is still an important part of your daily routine, especially if you want a full pipeline come fall. For many agents, generating leads is a frustrating process that involves cold calling or...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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