4 Reasons It Pays to Understand Your Client’s Mobile Behavior
Do you remember when mobile apps first became a thing? Back when the iPod, Radio Shack and the South Beach Diet were cool? While I don’t remember the first app I downloaded, I do remember the first time I used my phone to search for “coffee nearby,”...
Cultivating Compliance and Customers for Life
Boards and associations across the nation are keeping a watchful eye on the news in the wake of the secret, three-plus year buyer discrimination investigation in New York. While teaching ethics and law is a vital training component for all associations and companies,...
Transparency in Real Estate? How to Get There While Maintaining Professionalism
The internet age has made real estate agents’ jobs easier in many ways, but also much more difficult in others. Along with the expectation that we’re always reachable, there has been an increasing discourse about “transparency” and the need for...
Branding Yourself as Human
Being likable and relatable is one of the best ways to market yourself to potential clients. Although likability is an objective quality that can’t really be taught, there are steps you can take to make yourself more relatable to buyers and sellers. Coming across as...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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