Real Estate Agent Training: The Secret to Your Success in 2020
In today’s rapidly changing real estate market, disruptors are everywhere. With new technologies continually developing and online services promising seemingly instant leads for little work, agents are experiencing a lot of confusion and frustration about how to...
Making Your Business Client-Focused Instead of Transaction-Focused
Being transaction-focused is a mistake many rookie agents make. When starting off in real estate, agents typically have one thing on their minds: the numbers and how they relate to profits. Being too focused on the transactions, however, can hurt your business in the...
Are You on the ‘Most Wanted’ List?
Ask an agent what they do and they’ll often respond with, “I sell real estate.” But it’s the answer to the question about where they sell that’s the real differentiator, as it makes them one of many—or places them among the elite. If they...
Service, Not Selling
In the wake of a series of steamrolling disruptors—such as the National Association of REALTORS® (NAR) lawsuit, which calls us conspiring and attacks our commissions—and misleading, myopic iBuyer programs whose momentum is invoking panic in agents from coast to coast,...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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