Pandemic Migration Patterns a Boon in Vacation Home Market
Home-buying activity in vacation home markets has been riding high off the pandemic-induced boom as experts say shifting buyer preferences helped sales surge. “I think the pandemic is driving this demand for second homes,” says Gay Cororaton, senior...
Could Real Estate Markets Shift in Buyers’ Favor?
A slow trend is emerging with some real estate markets fueling much-needed supply by introducing sellers and giving more of the power to buyers. But will this play out on a national scale? Demand has not slowed much, but buyers could see some relief in the months to...
Generation Z: How to Appeal to Future Homebuyers
Millennial homebuyers may be the apple of every agent’s eye right now, but it doesn’t hurt to prepare for the next generation of potential clients. According to recent reports, knowing how to market to Generation Z could be a boon for agents in the years...
Fear of Discrimination Still Prevalent Among LGBTQ Buyers
When it comes to purchasing a home, buyers in the LGBTQ community want to know that they are safe and accepted, according to recent reports released by realtor.com® and the National Association of REALTORS® (NAR). “Discrimination against the LGBTQ+ community...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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