Branding as a Strategy for Listings, and Repeat and Referral Business
In the following interview, Rosemary Allison, Estates Director at Coldwell Banker in Ventura County, Calif., discusses her marketing strategies, and how her branding drives leads and referrals. Region Served: Ventura County Years in Real Estate: 40-plus Your brand,...
Survey: If a Downturn Hits, Homebuyers Plan to Wait It Out
As the conversation on the possibility of a recession swells, homebuyers plan to postpone their search until the storm subsides, according to a new realtor.com® survey. In the event of a slowdown, 56 percent of buyers could delay their home search, according to...
Buyers Jump on Low Rates, Putting Strain on Supply
Boosted by historically low mortgage rates, buyer demand is picking up, and inventory is tightening, according to data from realtor.com® released this week. Compared to July of last year, there were 7 percent fewer listings new to realtor.com this year, and...
When Branding Gets Targeted, Results Start to Multiply
In the following interview, Jesse Zagorsky, broker/owner of Live. Love. San Diego Homes with eXp Realty in San Diego, Calif., discusses marketing, from branding efforts to generating leads. Region Served: All of San Diego County Number of Team Members: 17 Had a Team...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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