In Major Pivot, RE/MAX Debuts Full-Scale Proprietary Tech
In a fragmented industry, choosy consumers are demanding more from their REALTOR®. For brokerages, the answer is anticipating the consumer’s needs and proactively responding—but for agents, carrying out those marching orders takes time, and away from what they...
The Sweet Spot of Advertising: When Broad Awareness Meets Micro-Targeting
It can seem like a tough time for advertisers today. To effectively promote a business, you need to bust through a lot of noise and clutter, of course, but you must also contend with ad blockers and other commercial-skipping technology. Then there’s another...
Delivering ‘More’: RE/MAX Adapts Franchisee Services, With Blueprints Customized for Success
Change is happening at RE/MAX, LLC. Much like the client experience their franchisees strive for, the brand is bringing its broker/owners personalized service and training—all baked into a fresh initiative that pares down its regions from 10 to four, and assigns...
Stronger, Together: RE/MAX Broker Collab Encourages Growth in Shifting Times
With a background of more than 20 years in real estate, Scott MacDonald is acutely aware of how the industry has pivoted. From changes in compensation and consumer demands to growth in the iBuyer space, there are a bevy of fresh opportunities—but also challenges. For...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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