Op-Ed: Zillow’s New Listing Ban Isn’t About Fairness—It’s About Control
Let’s stop pretending this is about fairness. Zillow’s newly announced listing policy—set to take effect this May—claims to support the National Association of REALTORS®’ (NAR) Clear Cooperation Policy (CCP). But make no mistake: this isn’t about creating an equitable...
3 Tips for Staging a Smaller Home
Staging a home usually requires a bit of creativity, but that challenge can be amplified when dealing with a smaller space. Limited square footage can visually cramp a space, but with thoughtful staging, you can help buyers see a small home’s full potential. Whether...
The Case for a Better Brokerage Brand: Why Pre-Sale Improvements Matter
In the highly competitive world of real estate, brand reputation and differentiation is everything. As leaders of large brokerage firms, you understand that every home you sell becomes a reflection of your brand—your promise of value, trust and results. Yet, there’s a...
Room With a View: These Window Renovations Can Bring a Big Curb Appeal Boost
Renovating a home before listing or sale comes with pros and cons, but one of the pros is to make the home more enticing. Some pieces of renovation visible from the curbside include a new paint job, yard maintenance or upgraded windows. Windows aren’t there only to...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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