Regional Spotlight: California Housing Market Demand Softening
Demand in the California housing market tempered for the fourth consecutive month in August as home sales returned to pre-crisis levels, but the statewide median home price set another record high, the California Association of REALTORS® (C.A.R.) said. Closed escrow...
How to Break Into Luxury Real Estate By Selling Just Below the Upper Tier
When you’re first learning how to work with wealthy clients, selling luxury real estate can be intimidating. You might find yourself wondering how you’ll win your first listing, what to say if anyone asks whether you’ve sold at a certain price point...
The Next Evolution of iBuyers: ‘Power Buyers’
The past year has changed the way people buy and sell homes, with new buying and selling options gaining traction in the marketplace. In addition to the well-known iBuyers, these include a more recent category of companies such as EasyKnock, Homeward, Knock and...
Choosing the Right Real Estate Appraiser
If you plan to purchase a property, you want to know how much it’s worth so you don’t overpay. Therefore, getting an accurate assessment of the home’s value is essential. If you plan to sell, you need to set a price that will attract buyers, not...
Strategies to Boost Your Content’s Visibility
What’s the point of having a social media game plan if your content isn’t getting in front of the right people? Here are a few ways to improve your brand’s visibility and reach on social media.
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